Welcome to the 2022 edition of Let’s Connect – Closing Deals in Heels
Welcome to the 2022 edition of Let’s Connect – Closing Deals in Heels, which focuses on women leaders in our community! According to a 2021 survey by Guidant Financial, 31% of all small business or franchise owners are women—an increase from 27% the previous year. The survey indicated that 29% started their own business because they were ready to be their own boss, while 20% were motivated primarily by a desire to pursue their passion. About 30% of those surveyed had been in business for more than 10 years, but 17% took the leap just last year, showing that the pandemic has inspired many women to embark on bold new adventures. Still, COVID-19 continues to influence their outlook on the future, with only 44% saying they’re “somewhat to very confident” about the months ahead.
Each year we feature successful women in this issue. The women share their unique experiences and perspectives as business owners or executives. We hope you will enjoy learning about them, and if you are a woman who is leading a business, or if you know one, please contact me to be included in our 2023 Let’s Connect Directory. We’d also like to extend a heartfelt thank-you to all of our sponsors. We must continue to support each other to ensure that our businesses come back stronger than ever as recover from the last two years of shutdowns. Please do business with the women spotlighted in this 2022 edition as well as our advertisers. It is up to the women of central PA to make this tool a valuable resource. Please share it with others and help us continue to grow by participating in our next issue.
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Thanks for reading!
Marsha Blessing PUBLISHER